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From weakness to strength: Reviving the age-old legacy before the modern world

Arjun Vaidya

Ayurveda is a natural system of medicine developed in India more than 3,000 years ago. Ayurveda means “knowledge of life”. The knowledge learned from the Vedas serves as the foundation for the practice of Ayurveda.

Ayurveda is a well-known, age-old medical system that has endured and flourished for many years. This system will continue to thrive for a very long time. It is due to the extensive understanding of nature-based medicine and the connection between the natural world and the cosmic elements that interact and impact living things.

Vaidya family had rich Ayurvedic wisdom of 150 years. Dr Natoobhai Vaidya, Arjun’s grandfather, was a renowned Ayurvedic physician who treated patients for many years. In its heyday, the clinic attracted more than 250 people every day. He had more than 12,000 patients. However, the youngest member of this Ayurvedic family, Arjun Vaidya, initially never opts for family traditions. His grandfather persuaded him to follow his career, but his thoughts turned in a different direction.

Arjun intended to major in biotechnology and biochemistry but chose to attend a liberal arts institution and study economics and politics. After graduating from Brown University, he spent a few months working for Barkha Dutt before joining L Capital Asia, a venture capital and private equity firm, in 2013. His interest in business inspired him to do this and become successful in it.

About Childhood

His asthmatic issues prevented him from having a normal childhood. He was restricted to childhood pleasures of enjoying ice creams, playing sports like cricket with friends, and so on. At fourteen, after obtaining treatment from his grandfather, he resumed his regular life.

Career Shift

He came across a query regarding his grandfather’s tradition on the eve of his father’s 50th birthday celebration. It touched him, and he turned back to the tried-and-true route. He initially began an offline firm at the age of twenty-four and a half with an investment of ten lakh. Things didn’t move as per his expectations. Ninety per cent of his products returned. He faced a tough time there.

Towards The Path Of Progress

He switched to an online career and realised the potential of Ayurveda in the digital age. He established a website in 2017. From there, his business started to expand. From a single customer, he reaches over two million active users now. Now Dr Vaidya’s has become one of India’s largest ayurvedic online brands.

Arjun Vaidya, the CEO of Dr Vaidy’s New Age Ayurveda, is continuing the family heritage by utilising 150 years of Ayurvedic wisdom and thereby creating Dr Vaidya’s brand of Ayurvedic products. This business has gained momentum as per the Modi government’s establishment of the Ministry of AYUSH and the resurgence of interest in complementary and alternative medicines and products.

The biggest Ayurvedic direct-to-consumer (D2C) brand in India is Dr Vaidya’s, which he created from the ground up. They launched 80 goods, expanded the firm to more than 16,000 zip codes, and had more than two million paying clients. One of their investors, RP-Sanjiv Goenka, bought the brand in March 2021, making it one of the country’s first D2C exits. Since August 2021, he has been in charge of Verlinvest’s new venture investing strategy in India.

He recently received Amazon’s Youth SMB of the Year award. He was the first Ayurvedic entrepreneur to appear on the Forbes 30 Under 30 Asia List for 2019 and the list of BW 40 Under 40 in 2020, a Young Leaders Conference component of the All India Management Association.

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