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Aparna Bawa: The Iron Lady Of Zoom

To Survive is human. We frequently survive natural disasters. The Corona Pandemic, however, has shocked us. We have persevered after repeated defeats without losing faith in the future. Aparna Bawa played a crucial role in overcoming everyone’s isolation during the lockdown through Zoom.

Aparna Bawa is the Chief Operating Officer and Interim Chief Legal Officer of Zoom video communication, an online audio and web conferencing platform founded by Eric Yuan in 2011. With the addition of products and services for the hybrid workplace, Aparna Bawa assists Zoom in evolving from a video conferencing software to a technological platform.

Education And Career

Aparna Bava graduated from Marquette University with B.Sc. in accounting and obtained a J.D from Harvard Law School. Bawa began her legal career at Wilson Sonsini Goodrich & Rosati as a corporate and securities lawyer. She managed numerous IPO and M&A deals for technology customers while working as an investment banker at Lehman Brothers and Deutsche Bank. Bawa then served as vice president and general counsel of Nimble Storage and played a vital role in the company’s 2013 initial public offering.

She later oversaw the sale of Nimble to Hewlett Packard Enterprise in 2017. At Inphi Corporation, Aparna was the director of legal and corporate development. She was also the General Counsel and Senior Vice President for Magento Commerce, which Adobe acquired in 2018.

Get Stuff Done

Execution is what the 44-year-old cares more about. For this reason, her staff called her GSD, short for Get Stuff Done. Aparna brings her expertise in developing business operations and management systems to rapidly scale digital businesses to Zoom.

‘Zoom’ with its incredible service in pandemic

Their thinking about how to respond to the isolation and anxiety of the pandemic led them to the idea of connecting everyone. The Zoom, as a  family, worked long hours, day and night to answer the request after seeing how important their service was. At that time, serving people all across the world was a great duty and honour.

They realised the value of their service in maintaining bonds with customers and family. Customers started using Zoom when they saw they could bridge financial gaps, attend weddings and funerals, practise yoga, access telemedicine and stay in touch with loved ones. At the time, the service was incredible. Zoom also provides free educational services.

Between April 2020 and March 2021, Zoom’s customer base increased by 470 per cent to 4,67,100 businesses. It led to a spectacular 326 per cent increase in income to $2.65 billion. For Aparna,  it is part of Zoom’s culture to constantly hear what customers have to say and to incorporate that input into their services. According to Aparna, Zoom’s long-term goal is to give its customers value.

Perspectives from Female Leaders in the Tech and Science Industries 

A panel discussion titled “Perspectives from Female Leaders in the Tech and Science Industries” was held on March 23 at Neiman Marcus San Francisco. Aparna Bawa, the CEO of Zoom Video Communications, was a panellist.

Aparna was named one of the most influential businesswomen by Fortune India in 2021 and 2022. Her strategy involves organising, implementing, and supervising company procedures as well as setting rules that support corporate culture. By integrating products and services for the hybrid workplace, Aparna Bawa aids in the transformation of Zoom from a video conferencing software to a technological platform. Zoom’s success is the result of the effort and commitment of people like Aparna.

Credits and References