Kochi: The Great Kerala Festival, Kerala’s most popular merchant festival,
has begun with the aim of empowering local businesses across the state
and offering people a delightful shopping experience.
A key highlight of the festival is its introduction of a smart digital
platform that enables participating vendors to connect directly with
customers. The system operates primarily through QR codes placed across
Kerala. By simply scanning these codes, customers can easily discover
nearby vendors and explore their exclusive offers. Customers can also
find vendors’ offers by visiting the official Great Kerala Festival website or
through online promotions.
Once a customer gets an offer, they can instantly connect with the vendor
via WhatsApp to claim it. This direct interaction encourages more footfall
to local shops, helping businesses reach thousands of potential customers
more effectively. This initiative helps businesses who are not digitally
capable to compete with new marketing techniques.
Organized by Great Festival Moments L.L.P., in association with the Kerala
Samsthana Vyapari Vyavasayi Samithi and other prominent merchant
associations, the festival is designed to benefit over 15 lakh merchants
across Kerala.
The technological platform for this innovative project is being provided by
Bizgifts Infotech Private Limited, led by CEO Muhammad Shahjad and
Managing Director Francis Kannokadan.
This digital initiative bridges the gap between traditional trade practices
and modern technology, creating new opportunities for local merchants
while enhancing customer convenience. During the press meet held at the
Ernakulam Press Club, E.S. Biju, Secretary of KSVVS, expressed his full
support for the initiative and emphasized its potential to transform
Kerala’s retail ecosystem.
