Save 20% off! Join our newsletter and get 20% off right away!

Aman Gupta: The Man Who Followed His Mind To Rule The World Of Sounds

Success in life does not always follow a straight path. There are some twists and turns. Don’t be afraid of failure. They are all part of the game. Consider failure as the best way to improve. Try and try throughout your life until you achieve that particular goal which fulfils your desire. Aman Gupta never deviated from the direction his mind led him. He endured setbacks, worked hard, was often rejected, and finally reached a place where he was contented.

Aman Gupta is the co-founder and chief marketing officer of Imagine Marketing Services Private Limited, the company that owns the well-known ‘boAt’ brand of audio consumer electronics. He is a resident of Delhi, completed his schooling at Delhi Public School (DPS) and graduated with B. Com from Shaheed Bhagat Singh College, Delhi University in 1998.

Father’s wish To Become A Chartered Accountant

Aman’s father encouraged him to pursue a Chartered Accountant degree during his undergraduate years. In 1999, he joined the ICAI CA program. After a while, he lost interest in it. However, he finished the programme in 2022 and became one of India’s youngest CAs.

Aman Gupta

Unhappy With The career options

After completing CA, he worked at Citibank as the Assistant Manager till 2005. Along with his father, Aman founded Advanced Telemedia Pvt Ltd in September 2005. He was the CEO and co-founder of the business. There, he picked up his first business-related lessons. When the company was in trouble, his wife suggested pursuing MBA. He holds an MBA in Marketing and General Management from the Kellogg Graduate School of Management and an MBA in Finance and Strategy from the Indian School of Business.


Aman then served as Director of Sales at Harman International and was a Senior Management Consultant in KPMG’s Strategy Services Group. In 2021, he invested in 10club, WickedGud, Anveshan, and Shiprocket.


He then co-founded Imagine Marketing Services (boAt) with Sameer Mehta. Aman studied the market and targeted the customers. He wanted to sell his product to the youth. So he studied their needs and trends and made products according to their liking at affordable prices. It was a time of big competition in that field. ‘boAt’ started as a cable manufacturer but has since expanded to sell men’s grooming products using its reputation. Speakers, wireless earphones, smartwatches, home audio gear, mobile accessories, and more are among the product categories that boAt offers.

The person behind ‘boAT’, the leading earwear brand in India and the fifth-largest wearable brand globally

Point Of Inspiration

Jeff Bezos, the founder, executive chairman, and former president and CEO of Amazon inspired him. From him, he learned the idea of customer obsession.

Shark Tank India

It was a business reality show that supported the growth of aspiring entrepreneurs. Aman served on the judging panel of the Hindi version of the popular television program Shark Tank USA which influenced him a lot. According to Aman Gupta, this offered a better opportunity for the upcoming business owners.

The Most Stylish Entrepreneur 2021


He was given the Businessworld Young Entrepreneur Award in 2019 and the Entrepreneur of the Year Award in 2020. He was named one of the 40 under 40 in the Economic Times in 2021 and won the Most Stylish Entrepreneur prize at the Lokmat Most Stylish Awards.

A successful business person should always know and value their customers. Aman Gupta, who excelled in his field, adopted the same approach. His brand, ‘boAT’, is currently the leading earwear brand in India and the fifth-largest wearable brand globally. Aman has experienced many hardships. He faced setbacks and rejection in his endeavours. His talent, courage in the face of failure, and unwavering will to succeed all contributed to his success.

Credits and References